Left brain v/s Right brain

Yes, we have all heard the same old stories about left brained v/s right brained people.

And we don't want to be told that the left brain stands for rational thinking and analytical ability.
We already know that the right brain is for creativity and expression.
Enough of all that!

Here's a great Mercedes Benz print campaign which will do all the talking:

http://www.fuelyourcreativity.com/left-brain-vs-right-brain-advertising/

You like it, don't you?

Mahindra Stallio

There were many ads which i liked and wanted to write about but, for some reason or the other, didn't.
One of those was the Mahindra Stallio campaign which had roped in Aamir Khan.

The ads were simple and stood out of the clutter.
Just in case you missed them, here are the links:
Ad 1
Ad 2

I like the one which ends with a memorable "Iss vigyapan me mere dwara kiye gaye har scene ko aap aasaani se kar sakte hain! Drive safely."
It sends out a message that for many, a bike is more of utility than thrills.

But somehow, the product didn't deliver - gearbox problems, other issues and reports of lean sales were out in the news.

This brings us back to the basics - the core is the product! And the CUSTOMER who uses it has certain expectations (unstated needs). These have to be met at any cost. Choosing to ignore these needs is going to get you nowhere no matter how much hype and hoopla you surround around the product (read marketing).

However, as recently reported in a prominent daily, the glitch has been fixed and soon production will be back to normal.
Let's hope for the best...

Blackberry boys

Here is one of my favorite ads. Repositions the brand in a simple yet effective communication.
Nice memorable jingle!

"We're the Blackberry boys..."
http://www.youtube.com/watch?v=FPZH4OysGZI

What a company really needs!

A meeting is an event at which the minutes are kept and the hours are lost.
How true!
Most of us have attended a meeting at some point in our life. And during the meeting, we were either wondering why it was being held or desperately waiting for it to end.
I came across a funny ad that takes a dig at corporate meetings - i am sure you'll relate to this.


A senior executive tries to explain what their company really needs:

One-on-one! Repositioning! Change!

To find out what happens next, click here: 


Enjoyed it, didn't you?
Just ensure that you are not on the receiving end :)

35 Years of the World’s Best Microscope Photography

You don't need a degree in biotechnology to appreciate these photographs:
Microscope Photography

Leaves of Grass

Although i don't usually read poems, i happened to read one worth sharing. This one's by the American philosopher poet Walt Whitman.


Whoever you are holding me now in hand,
Without one thing all will be useless,
I give you fair warning before you attempt me further,
I am not what you supposed, but far different.
Who is he that would become my follower?
Who would sign himself a candidate for my affections?
The way is suspicious, the result uncertain, perhaps destructive,
You would have to give up all else, I alone would
expect to be your sole & exclusive standard,
Your novitiate would even then be long & exhausting,
The whole past theory of your life & all conformity to the lives around you would have to be abandoned,
Therefore release me now before troubling yourself
any further, let go your hand from my shoulders,
Put me down and depart on your way.


From "Leaves of Grass" by Walt Whitman.

Change is happiness

Have u seen the new Videocon ads?

The new logo is amazing - the green 'V' looks young and refreshing.
The font looks great too.
Really liked the ad - Chow mouw, chow mouw...
(For those who have not seen the ad, take a look @ this.)

And yes, change IS happiness :)