One more ad that caught my attention was the Dove Self Esteem Fund ad.
This one shows a photo-shoot. There is a model facing the camera. Loads of make-up follow - foundation, mascara and the likes. Finally the photograph is loaded in to a computer for post processing. The image is then touched up using image editing software.
The facial features are enhanced - the chin and cheek bones are chiseled to perfection. The face is cleaned and not a single spot is seen. The eyebrows are enhanced.
And then goes on to ask –“How did our idea of beauty become so distorted?"
Watch the video here:
This one shows a photo-shoot. There is a model facing the camera. Loads of make-up follow - foundation, mascara and the likes. Finally the photograph is loaded in to a computer for post processing. The image is then touched up using image editing software.
The facial features are enhanced - the chin and cheek bones are chiseled to perfection. The face is cleaned and not a single spot is seen. The eyebrows are enhanced.
And then goes on to ask –“How did our idea of beauty become so distorted?"
Watch the video here:
Although they claim to be advocates of natural beauty, they are still selling their product. In the process, they are trying to create a positive brand image. Interesting!
This also brings to mind the recent movement against thin anorexic models, followed by fashion shows featuring fat (Oops! wrong choice of word...) - 'average/regular' models representing the general population.
I’m loving it!
This also brings to mind the recent movement against thin anorexic models, followed by fashion shows featuring fat (Oops! wrong choice of word...) - 'average/regular' models representing the general population.
I’m loving it!
